Use Cases / Move up-market
The wedge that worked at $20K isn't the wedge that lands at $200K.
Bigger ACVs, longer cycles, multi-stakeholder buying committees. Ghost models enterprise committees the way they actually exist, surfaces the angle that resonates with each function (CFO ROI, CIO architecture, CRO revenue, line-of-business pain), and flags deals where coverage is insufficient for the deal size.
Who this is for
Built for the team running this play.
- Companies that closed Series B/C on mid-market traction and need enterprise revenue to justify Series D
- VP Sales / CRO building the first enterprise motion alongside the existing core motion
- Founders who've been selling to peers and now need to sell to CIOs and CFOs
Before / After
What changes the day Ghost is on.
The before
- Reps recycle the SMB pitch in enterprise rooms and lose to status quo or to incumbents who speak the buyer's language
- Buying committees are bigger than anyone tracks; deals stall on committees the team doesn't know exist
- Prospecting is volume-driven; the team can't get on calendars at the executive level
- Forecast for enterprise pipeline is fiction, no one knows what's real
The after
The Sales Graph models enterprise buying committees the way they actually exist: multi-stakeholder, multi-function, multi-level. Research surfaces the angle that resonates with each function. Autonomous Sales Agents identify warm paths to executives the team doesn't yet have, draft outreach in the frame appropriate for each function, and flag deals where coverage is insufficient for the deal size. The team stops running an SMB motion at enterprise prices and starts running an enterprise motion that compounds.
How Ghost delivers
The features powering this play.
What improves
The metrics that move.
When this lands
The moment it makes sense to deploy.
- Net new enterprise GTM motion launching alongside the core motion
- Customer success expansions hitting an enterprise customer ceiling
- Pricing changes that move the ACV bar 3-5x
- Series D fundraise where enterprise revenue is the narrative
Run an enterprise motion that compounds.
Bring an enterprise deal you're actively working. We'll model the committee, surface the executives you don't yet know about, and show you what changes about the next call.