Features / Research
Account and person briefs, curated to your business.
Two complementary research surfaces, company and person, both grounded in your first-party data, not generic web context. The same company researched for two different Ghost customers returns two different briefs, because each customer's positioning, conversation history, and ICPs shape what's relevant.
Why it exists
Generic research is web-only, and the web doesn't know your business.
A LinkedIn lookup tells you a job title. A 10-K tells you revenue. None of it tells you which executive at that account matters to *your* product, which compelling event maps to *your* positioning, or which competitor came up on last quarter's call. Reps fall back to dredging Gong, CRM notes, and old threads, 30–45 minutes per call to walk in lukewarm. Ghost research replaces that work with briefs grounded in your graph plus the open web.
What it does
Research, in detail.
Filtered by what matters to *your* business.
Account fit evaluated against your ICPs, not a generic 'ideal' template. Compelling events filtered by relevance to your product. Decision-maker context prioritized by your personas. Competitive frames tied to the competitors in your context library. Every brief is shaped by your first-party data.
How it fits
Better with the rest of Ghost.
Every Ghost capability compounds. Research works on its own , and meaningfully sharper alongside everything below.
Read a brief that knows your business.
Bring an account from your real pipeline. We will produce a Ghost brief grounded in your positioning and your prior conversations, and show you what changes about your next call.