Features / Research & AI fields
The research fields you pay a stack of tools to fill, filled from one graph.
Define any field, tech stack, sustainability maturity, buying committee, why-they-buy, and point it at any list of accounts or people. Ghost fills it from your first-party context first and the open web second, with a source on every value.
Why it exists
Your research stack knows the public web. It has never heard your customers.
Point research tools fill columns from public data and stop there. They cannot tell you why accounts like this one buy, what your champion said last quarter, or which objection killed the last deal, because that context lives in your calls and emails, not on the web. Ghost researches from both sides: your own history first, the open web to fill the gaps.
What it does
Research & AI fields, in detail.
Define the field. Ghost fills the column.
Label, score, or free text, with your own rubric and answer set, and "unknown" as a legal answer instead of a hallucinated one. Run it across a list from HubSpot, a Sheet, or the graph, and every filled cell carries where the answer came from.
How it fits
Better with the rest of Ghost.
Every Ghost capability compounds. Research & AI fields works on its own, and meaningfully sharper alongside everything below.
Bring the 25 fields you research elsewhere.
We will fill them from your own graph, with sources, on your real accounts.