Unique insight into your existing relationships, built from the calls, emails, and updates already flowing through your business. No rip and replace. Your whole stack gets better.
Keep your CRM
Ghost is meant to sit on top of your existing stack, not replace it. Because you already own the most valuable information in your business: years of calls, emails, meetings, and deal history. And almost none of it is usable: it sits buried in transcripts and threads no system can read, going stale the day after it was captured. Your teams are building AI tools and workflows in-house, and every one of them is starving for a data feed your current stack was never designed to produce. The answer is making that data usable for AI. And that part is Ghost’s job.
01
It's the system of record for your human team: pipeline, stages, forecasts. It is good at that. Nothing about this plan asks you to replace it.
02
The context graph sits on top of the systems you already run and turns your messy first-party data into the feed your AI workflows actually need: every call, email, and doc connected, every data point carrying meaning.
03
Ingestion, structure, meaning, and upkeep: Ghost takes the whole reinvention off your plate. Your team builds on top, and the organization goes AI-first without ripping anything out.
Your CRM is the system of record for humans. Ghost is the system of record for agents.
Why Ghost
Most AI sales tools fail because they bolt agents onto fragmented data. The agents hallucinate. The outputs go generic. Your AI investment never compounds. Ghost builds the graph first, then runs the agent fleet on top of it. That is why it works.
What is a context graph?
Everything that decides your next deal lives in calls, emails, and reps’ heads. Ghost turns it into a record an agent can read and act on.
Facts the graph is writing, scored by confidence
01
Connect your data
02
Refine it into facts
03
The context graph
04
Decide what runs
05
Act in your tools
That connectivity already exists in your data. Your stack just can’t see it. Ghost draws the graph out of your calls, email, and CRM, and keeps it current.
What makes it different
Your current systems store values: a stage, a date, an amount. The context graph stores what they mean: who said it, what it connects to, how much to trust it, and how it changed over time. That is the difference between data your agents can read and data they can act on. And none of it requires ripping out what you run today. Your CRM keeps doing what it is good at. Ghost maps meaning onto everything it already holds.
Loss reason · resolved
Price, per procurement
both claims cleared the threshold · standing decides, not confidence
“Price is the blocker. Procurement won’t sign off at this number.”
“Honestly I don’t think it was really about price.”
The agent era runs on trust. Trust runs on context.
Surfaces
Ghost is a layer, not another tab to live in. The same context that powers the graph answers in Claude, posts to Slack, and lands in your inbox.
A first-class MCP connector. One click, OAuth sign-in, and every Claude conversation can read your graph, research accounts, and draft with your real context.
Where teams live today
Ask Ghost in-channel, get digests where deal talk happens, and approve graph or CRM changes with a click without leaving the thread.
Ask + approve
Daily briefings, renewal watch, and drafted follow-ups in your own voice, grounded in what was actually said.
Push, not pull
GTM software has been a passive ledger for thirty years. Ghost is the first system that compounds: reps add context, the graph sharpens, revenue follows, and the graph learns again. Reps change and tools change. The understanding stays.
See real account health across your pipeline, champions, blockers, momentum, at a glance. Ghost surfaces what’s actually happening on every deal so you can forecast with confidence and act before deals slip.
Multithread into accounts with intelligence. Ghost maps the buying committee and crafts messages that reference each stakeholder’s specific priorities.
Every account, contact, signal, and meeting connected into one queryable graph your team can act on, no more dashboard sprawl.
Go deeper with every customer. Ghost compounds your HubSpot, Granola, and email into account intelligence at the speed of thought.
