Unique insight into your existing relationships, built from the calls, emails, and updates already flowing through your business. No rip and replace. Your whole stack gets better.
Keep your CRM
Ghost is meant to sit on top of your existing stack, not replace it. Because you already own the most valuable information in your business: years of calls, emails, meetings, and deal history. And almost none of it is usable: it sits buried in transcripts and threads no system can read, going stale the day after it was captured. Your teams are building AI tools and workflows in-house, and every one of them is starving for a data feed your current stack was never designed to produce. The answer is making that data usable for AI. And that part is Ghost’s job.
01
It was built to store your revenue information and act as the system of record: pipeline, stages, forecasts. It is good at that. Nothing about this plan asks you to replace it.
02
The context graph sits on top of the systems you already run and turns your messy first-party data into the feed your AI workflows actually need: every call, email, and doc connected, every data point carrying meaning.
03
Ingestion, structure, meaning, and upkeep: Ghost takes the whole reinvention off your plate. Your team builds on top, and the organization goes AI-first without ripping anything out.
This is not a software problem. It is a data problem.
What is a context graph?
Facts the graph is writing, scored by confidence
01
Connect your data
02
Refine it into facts
03
The context graph
04
Decide what runs
05
Act in your tools
The context graph
Years of context on every relationship becomes a surface for opportunity: the champion who just changed companies, the renewal quietly drifting, the objection that unlocks an expansion, the promise still open. Ask in plain language. The answer comes back with the evidence attached.
answers from the graph
Dana has defended you on four calls since March, most recently against the incumbent’s pricing push. Her advocacy is tracked call over call, not guessed from a title.
What makes it different
Your current systems store values: a stage, a date, an amount. The context graph stores what they mean: who said it, what it connects to, how much to trust it, and how it changed over time. That is the difference between data your agents can read and data they can act on. And none of it requires ripping out what you run today. Your CRM keeps doing what it is good at. Ghost maps meaning onto everything it already holds.
Loss reason · resolved
Price, per procurement
both claims cleared the threshold · standing decides, not confidence
“Price is the blocker. Procurement won’t sign off at this number.”
“Honestly I don’t think it was really about price.”
Why Ghost
Most AI sales tools fail because they bolt agents onto fragmented data. The agents hallucinate. The outputs go generic. Your AI investment never compounds. Ghost builds the bridge first, then runs the agent fleet on top of it.
Your CRM, your call recordings, your emails, and your enrichment each hold a fraction of the customer story. They never connect. An agent reading any one source sees a fraction of what your top rep already knows.
A champion's drift. A competitor mention. A buying committee. These are relationships and events, not activity rows. Flatten them into a CRM log and they vanish. Map them into a graph and they compound.
You have already paid for the calls, the contacts, the signals. Without a substrate that connects them, every AI tool you layer on top stays superficial. The graph is what turns the data you already have into leverage that compounds.
Ghost builds the graph first. Then runs the agent fleet on top of it. That is why it works.
That connectivity already exists in your data. Your stack just can’t see it. Ghost draws the graph out of your calls, email, and CRM, and keeps it current.
Build on it
Once every relationship carries rich context, workflows stop being guesswork. Ghost helps you build them, with your deterministic fields and your customer context already mapped, so every step runs on what is actually true.
Terms, payment status, and champion health tracked per account. The play fires before the renewal window opens, not after it closes.
Cohorts built from real signals: stakeholder changes, open jobs to be done, what each account actually said. Messaging grounded in their words, not a template.
Drafts in your voice with the evidence attached. Test runs that structurally cannot send. Human gates wherever you want them.
Surfaces
Ghost is a layer, not another tab to live in. The same context that powers the graph answers in Claude, posts to Slack, and lands in your inbox.
A first-class MCP connector. One click, OAuth sign-in, and every Claude conversation can read your graph, research accounts, and draft with your real context.
Where teams live today
Ask Ghost in-channel, get digests where deal talk happens, and approve graph or CRM changes with a click without leaving the thread.
Ask + approve
Daily briefings, renewal watch, and drafted follow-ups in your own voice, grounded in what was actually said.
Push, not pull
The graph compounds with every call and every quarter. It understands what every data point in every one of your systems means. Reps change and tools change. The understanding stays.
See real account health across your pipeline, champions, blockers, momentum, at a glance. Ghost surfaces what’s actually happening on every deal so you can forecast with confidence and act before deals slip.
Multithread into accounts with intelligence. Ghost maps the buying committee and crafts messages that reference each stakeholder’s specific priorities.
Every account, contact, signal, and meeting connected into one queryable graph your team can act on, no more dashboard sprawl.
Go deeper with every customer. Ghost compounds your HubSpot, Granola, and email into account intelligence at the speed of thought.
