Features / Enrichment
Third-party data, in service of first-party context.
Emails, phone numbers, firmographics, and external signals from managed providers, resolved into the graph alongside everything your own data already knows. Enrichment fills gaps. It never overwrites what your customers actually told you.
Why it exists
Bought data is a starting point, not an answer.
Everyone can buy the same contact lists and firmographics, which is exactly why they are not an edge. The edge is what only you know: your history with the account. Ghost treats enrichment accordingly, useful for coverage, always outranked by what was said in your own calls and threads.
What it does
Enrichment, in detail.
Find the people, verify the channels.
Emails and profiles for the people who matter on an account, resolved against the graph so the same human never becomes three records. Coverage checks tell a workflow which contacts still need a valid channel before a send.
How it fits
Better with the rest of Ghost.
Every Ghost capability compounds. Enrichment works on its own, and meaningfully sharper alongside everything below.
Coverage where you need it, context everywhere else.
See how enrichment and first-party history work one list at a time.