Features / Agents & workflows
Automation stops being guesswork when it runs on context.
A workflow builder for your sales and marketing motions, a fleet of always-on insight agents, and a next-best-action queue per rep, all grounded in the graph and gated by your approval. Your deterministic fields and your customer context, already mapped.
Why it exists
Your team is building AI workflows that are starving for context.
Every in-house AI experiment hits the same wall: the workflow logic is easy, the data feed is not. Prompts stapled to shallow CRM fields produce generic output, and nobody trusts an automation they cannot audit. Ghost gives workflows a feed built from what your customers actually said, and puts a human gate in front of anything that writes.
What it does
Agents & workflows, in detail.
Build the motion, not the plumbing.
Compose workflows from typed steps: load accounts, filter by real activity, classify against your ICP, research, generate, deliver. AI fields with your own rubric fill any column. Test runs structurally cannot send or write, so you can iterate without fear, then deliver to email, Slack, Sheets, or docs.
How it fits
Better with the rest of Ghost.
Every Ghost capability compounds. Agents & workflows works on its own, and meaningfully sharper alongside everything below.
Build on it
Your sales and marketing workflows, built on the graph.
Once every relationship carries rich context, workflows stop being guesswork. Ghost helps you build them, with your deterministic fields and your customer context already mapped, so every step runs on what is actually true.
Renewal plays that know the contract.
Terms, payment status, and champion health tracked per account. The play fires before the renewal window opens, not after it closes.
Expansion campaigns that know the room.
Cohorts built from real signals: stakeholder changes, open jobs to be done, what each account actually said. Messaging grounded in their words, not a template.
Outreach that cites its sources.
Drafts in your voice with the evidence attached. Test runs that structurally cannot send. Human gates wherever you want them.
Put your first workflow on the graph this week.
Start with one motion, renewal watch or account research, and expand from there.