Features / Sales Graph
AI is only as good as the foundation it runs on.
Every account, contact, deal, signal, conversation, and document in your GTM, connected by the actual edges that exist in your business: attended, present_with, discussed_in, works_at, has_deal, fits_persona, matches_icp. Built by Layer 1 agents. Kept current automatically.
Why it exists
Your GTM data lives in five systems and tells five different stories.
CRM is one truth, your call recording tool another, email a third, enrichment a fourth, your product marketing a fifth. Reps know the data is wrong and trust their gut instead. Every other Ghost capability, Research, Enrichment, the Autonomous Agents, needs one ground truth to reason against. The Sales Graph is that ground truth, built and maintained by agents so nobody on your team has to.
What it does
Sales Graph, in detail.
Schema that evolves with your data.
Layer 1 agents detect new entity types and relationships as your data evolves. New CRM object? It binds. New conversation source? It ingests. No human models the schema, the graph adapts to your business, not the other way around.
How it fits
Better with the rest of Ghost.
Every Ghost capability compounds. Sales Graph works on its own , and meaningfully sharper alongside everything below.
See your graph come together.
Connect your CRM, call recording tool, and email. Layer 1 agents build a working graph in days. The first session usually surfaces three relationships nobody on the team knew existed.