Features / The context graph
A living graph of everything your business knows.
Every account, person, deal, conversation, and commitment across your first-party data, connected into one structure. Every fact knows who said it, where it came from, how much to trust it, and how it changed over time. Built continuously. Nothing to maintain.
Why it exists
Your most valuable data is buried where nothing can use it.
Years of calls, emails, meetings, and deal history sit in transcripts and threads no system can read, going stale the day after capture. Your CRM stores values, a stage, a date, an amount, but not what they mean. The context graph is the missing layer: it turns that raw history into facts agents can act on, while your CRM keeps doing what it is good at.
What it does
The context graph, in detail.
Every claim carries its evidence.
Facts arrive with the quote, the source, the speaker, and a confidence score. Competing claims are adjudicated by standing, human-approved outranks CRM-explicit outranks AI-inferred, and the losing claim is retained with its history, never silently overwritten. Your agents act on what is actually true, and can show why.
How it fits
Better with the rest of Ghost.
Every Ghost capability compounds. The context graph works on its own, and meaningfully sharper alongside everything below.
The context graph
Go deeper on your existing relationships.
Years of context on every relationship becomes a surface for opportunity: the champion who just changed companies, the renewal quietly drifting, the objection that unlocks an expansion, the promise still open. Ask in plain language. The answer comes back with the evidence attached.
answers from the graph
Dana has defended you on four calls since March, most recently against the incumbent’s pricing push. Her advocacy is tracked call over call, not guessed from a title.
See your own graph, built from your own data.
Connect your stack and watch the first accounts come to life the same week.