Announcing Ghost: The Modern B2B Intelligence Platform

Problem

GTM teams today face a major challenge: inefficiencies caused by fragmented data. At the same time, the explosion of data signals, AI intelligence, and automation is creating an unprecedented opportunity to build smarter, more efficient GTM systems that drive real business impact.

Companies have a specific job to do: solve a real customer pain point. The key to success lies in identifying which customers have that pain, defining an ideal customer profile (ICP), and focusing GTM efforts accordingly.

However, as businesses expand, cross-sell, and upsell, the GTM process becomes increasingly complex. Many teams lose sight of their ICP, relying on manual processes, spreadsheets, and disconnected tools to score leads, rank territories, and craft messaging. This inefficiency results in misaligned sales and marketing efforts, missed opportunities, and slower revenue growth.

Solution

We built Ghost to solve these challenges—bringing AI-powered insights directly to sales and marketing teams in a centralized, automated, and tailored way.

What Ghost Delivers:

• Predictive Cross-Sell & Expansion Insights: Uses AI to identify expansion opportunities within existing customers and recommend upsell opportunities based on real customer data.
• Pipeline Optimization: Identifies ideal customer profiles within real-time pipeline data to highlight high-value opportunities most likely to close while flagging lower-priority deals.
• AI-Powered Lead Scoring: Automatically identifies and ranks high-intent leads.
• Territory Intelligence: Provides a matrixed, data-driven view of territories—eliminating the need for spreadsheets.
• Sales & Marketing Alignment: Leverages AI-driven customer segmentation to ensure sales and marketing teams are unified around the same insights—enabling hyper-personalized campaigns tailored to real-time customer pain points.

The Future of GTM Starts Now

The GTM landscape is evolving, and businesses that deeply understand their customers—leveraging AI to capture and act on real-time signals—will gain a competitive edge.

Ghost helps revenue teams identify and refine their ideal customer profiles using automation, data science, and real-time insights—unlocking scalable growth and maximizing revenue potential.

📩 Interested in learning more? Let’s talk