Our Mission

After more than a decade working across Sales and Data Science, we saw the same pattern again and again with sellers expected to deeply understand their customers while juggling a chaotic stack of GTM tools. Leadership, meanwhile, struggled to clearly define who their best customers were or how to expand within them. The systems were noisy. The insights were shallow. And no one agreed on what “good” looked like.

At the same time, we think there’s never been a more exciting moment to build in GTM. The rise of big data, intelligent AI models, and modern middleware tech presents an opportunity to reinvent how sales teams operate. Not through spray and pray outbound, but by giving reps the intelligence they need to become supersellers.

That’s why we built Ghost. We believe GTM teams deserve a smarter, more connected way to identify and convert their best customers. By unifying scattered data and layering in powerful AI, Ghost gives teams the precision, clarity, and confidence they’ve been missing.